AI LAB
ARTIST-LEDThe best AI artist was an artist before AI.
Building on her work in fine art photography, Katrina Dobbermane expanded her artistic practice into digital image-making and filmmaking, completing a program in Digital Visual Creation.
She continues to explore new technologies and develop her expertise across creative disciplines. Whether working with photography, film or generative AI, she brings the same artistic vision, technical precision and attention to storytelling, aesthetics, emotion and visual continuity.
Her versatility across traditional and emerging techniques allows her to develop bespoke creative solutions, selecting or combining the most appropriate methods according to each project's ambitions, requirements and values.
- BRANDED FILMS & STORYTELLING. Cinematic films and visual narratives featuring brands and products.
- CAMPAIGN VISUALS. Still and motion imagery conceived as one visual world.
- PRODUCTS. Product imagery and motion with precise control over environment, styling and movement.
- SOCIAL MEDIA CONTENT. Short-form films and images for daily digital communication.
- CREATIVE DIRECTION. From idea to delivery.
Making of
THE DOWNWARD SPIRAL
the only way out is through.
mood
psychological
sensory
dark
sensual
production pipeline
- intention
- research & references
- script
- creative & artistic direction
- moodboard
- character & location sheets
- shot list
- generating the rushesprompting every movement, every emotion
- continuity of faces, voices, light and places
- sound design
- post-production